About


The Master
Hello, my name is Ari Feldman and this is my personal website. My Internet roots can be traced back to the late 1980s, when I became an avid VAXer, discovered e-mail, relay chat, the USENET, and early online communities. Alas, I was far more interested in nursing kegs and hanging out with friends than writing boring programs in VMS Pascal so my stint as a Computer Science major did not last very long. Nevertheless, I am a Product Manager at Google who has made various contributions to two major advertising products: DoubleClick for Publishers and DoubleClick Ad Exchange with specific expertise in programmatic advertising, ad viewability, and Internet audio advertising as well as in computer games, social networks, and CMSs.

In addition to my professional work, I periodically dabble in pixel art (as well as game art design / game development) and created SpriteLib, a free collection of pre-drawn 2D artwork that has been featured in dozens of computer programming books. In fact, most people come to this site just to get it. Speaking of computer books, I actually wrote one of my own that you can download for free (and mock).

Outside of work, I enjoy spending time with my family, listening to alternative music, following the latest international strategic developments, indulging in retro computing, and keeping up with the latest gossip on Rob Kardashian and Blac Chyna. And, no, I do not actually look like Lee Van Cleef but do share his hairline.

Tools Used


I created and maintain this site using a variety of tools, including: