About Me

Creative Tinkerer

Hi, I’m Ari – welcome to my personal corner of the web!

I currently work in Product at Fetch Rewards. Before joining Fetch, I spent nearly 13 years at Google – first as a Product Manager and then as a Group Product Manager. There, I led teams that developed products ranging from systems processing legal requests from global law enforcement agencies to innovative solutions for large digital advertisers and publishers. Prior to Google, I worked with various startups and small media companies across the SMB SaaS, social networking, publishing, Ad Tech, and video game industries.

In the early 1990s, I ventured into game development by teaching myself pixel-art and animation. This led to the creation of SpriteLib, a free collection of pre-drawn 2D game artwork featured in numerous programming books over the past 25 years. In the early 2000s, I was part of the team at ZapSpot that released a series of popular Windows games and contributed to several others through my SpriteLib library. I've also authored two computer trade books (book 1 and book 2) and created artwork and animation for several early mobile phone games (examples shown below at actual size):

Example of my pixel art Example of my pixel art Example of my pixel art Another example of my pixel art

My passions include spending time with my family, exploring retro computing, delving into dystopian science fiction (Soylent Green, anyone?), re-watching classic comedy movies that can no longer be made, learning about historical periods and their societal impacts, curating my 2,400+ track Spotify playlist of post-punk, punk, new wave, and alternative music, and writing occasionally useful Mac apps.