About Me
Tech Enthusiast & Creative Mind
Hi, I’m Ari – welcome to my personal corner of the web!
I currently work in Product at Fetch Rewards. Before joining Fetch, I spent nearly 13 years at Google – first as a Product Manager and then as a Group Product Manager. There, I led teams that developed products ranging from systems processing legal requests from global law enforcement agencies to innovative solutions for large digital advertisers and publishers. Prior to Google, I worked with various startups and small media companies across the SMB SaaS, social networking, publishing, Ad Tech, and video game industries.
In the early 1990s, I ventured into game development by teaching myself pixel-art and animation. This led to the creation of SpriteLib, a free collection of pre-drawn 2D game artwork featured in numerous programming books over the past 25 years. In the early 2000s, I was part of the team at ZapSpot that released a series of popular Windows games and contributed to several others through my SpriteLib library. I've also authored two computer trade books (book 1 and book 2) and created artwork and animation for several early mobile phone games (examples shown below at actual size):
My passions include spending time with my family, exploring retro computing, delving into dystopian science fiction (Soylent Green, anyone?), re-watching classic comedy movies that can no longer be made, learning about historical periods and their societal impacts, curating my 2,400+ track Spotify playlist of post-punk, punk, new wave, and alternative music, and writing occasionally useful Mac apps.